About me
Hi, I'm Zoë Fekkes.
Nouche Marketing grew out of my love for (recruitment) marketing and the need to make marketing practical and results-driven above all.
Background
Marketing from the inside
In recent years I've worked within a range of organisations at the intersection of marketing, recruitment, digital, strategy and project management. I've led teams, developed campaigns, analysed results, managed suppliers and helped organisations move recruitment and marketing questions from strategy into execution.
That's how I know what marketing actually looks like in practice. Not just from the sidelines, but right in the middle of the organisation. And that experience is exactly what I bring to every collaboration.
How I work
My way of working
Six principles that come back in every assignment, whatever the organisation or the question.
- 01
Personal
No standard approach, but looking at what your organisation needs.
- 02
Strategic
First understand where you want to go, then determine what it takes to get there.
- 03
Practical
Not endless planning — actually getting things done as well.
- 04
Results-driven
Marketing has to lead somewhere. Not reach as a goal in itself, but what it ultimately delivers.
- 05
Data-driven
Measuring what works and keeping on improving based on that.
- 06
Involved
Happy to work as part of the team, even temporarily or a few hours a week.
Expertise
Where I add value
- Recruitment marketing & employer branding
- Digital marketing & campaigns
- Marketing strategy & brand positioning
- ATS implementation & tooling
- Project management
- Coordination & team leadership
- Data, analysis & reporting
- Training & coaching
Track record
Organisations I worked inside
From a large facility services provider to the subsidiary of an airline. Always at the intersection of marketing and recruitment.
How it works
From first conversation to a plan that fits
The start is the same for both ways of working together: first understand what's going on, then decide what's needed.
- 01
Contact
A first introduction. Short and without obligation: what characterises the organisation, what's going on and where are you stuck?
- 02
In-depth intake
Mapping out together what's going on and what's needed. Goals, audience, current situation, channels and what did and didn't work before.
- 03
Plan of action
Deciding together what the desired result is, within what timeframe, what it takes to get there and how that result will be achieved.
Let's talk
Ready to get your marketing moving?
Whether you're looking for an experienced marketing professional for a while or want to get structurally more out of your campaigns: I'm happy to think along about what Nouche Marketing could mean for your organisation. No standard package, no unnecessary commitments — just a good conversation about where you stand, where you want to go and what it takes to get there.
