KCD — Klantcontactdiensten
One point of contact for recruitment and recruitment marketing
Several years (via recruitment marketing agency Hirefive) as the central point of contact for recruitment and recruitment marketing, directing the marketing team as well as a team of interim recruiters.
- Role
- Recruitment coordinator via Hirefive
- Period
- Several years
- Focus
- Team coordinationJob marketingAnalysis & reporting
The context
At KCD — Klantcontactdiensten I was the central point of contact for recruitment and recruitment marketing for several years, via recruitment marketing agency Hirefive. Everything to do with intake came together in one place.
That meant directing not only an in-house recruitment and marketing team, but also a team of interim recruiters — people who join temporarily and have to be aligned quickly.
The approach
The work ran from the first vacancy campaign to the reporting on it, and back again to strategy.
- Job marketing: getting the right vacancies in front of the right audience
- Conversion: not just reach, but what happened after the click
- Visibility as an employer
- Analysis of campaigns and channels
- Reporting back into the organisation
- Strategy: determining where the intake had to come from
- Coordination of the recruitment and marketing team and the interim recruiters
What it delivered
Because job marketing, conversion, analysis and team coordination sat in one pair of hands, the focus stayed on the same point throughout: what did the campaigns actually deliver? Not reach as a goal in itself, but intake as the result.