Bluewave
Recruitment marketing for six large organisations
Ongoing interim assignment of at least six months as Project Manager Digital Marketing for the companies affiliated with Bluewave. In this role I am the project manager for GVB, ProRail, KCD, Swiss Sense, the City of Amsterdam and Amsterdam UMC.
- Role
- Project manager digital marketing
- Period
- Ongoing, at least 6 months
- Focus
- Recruitment marketingProject managementDigital marketing
The context
Bluewave specialises in recruitment marketing. A range of organisations is affiliated with the agency, each with its own labour market, its own audience and its own hiring demand.
As project manager digital marketing I am the point of contact for GVB, ProRail, KCD, Swiss Sense, the City of Amsterdam and Amsterdam UMC. The question differs per organisation, but always comes down to the same thing: reach the right candidates, and keep adjusting to what works.
The approach
From an interim role, I manage the projects for a period of at least six months. Not from a distance, but right inside the organisation.
- Project management for the recruitment marketing of the affiliated organisations
- Campaigns that match the audience and labour market of each organisation
- Keeping an overview of running projects, planning and priorities
- Alignment between the specialists involved, so channels and campaigns connect
- Making sure that what is planned actually gets done
What it's working towards
This assignment is still running, so results will follow later. The goal is clear: recruitment marketing for every affiliated organisation that runs smoothly and measurably contributes to intake.