Smart Center
Two years as the link between strategy and daily execution
Two years responsible, via Hirefive, for the recruitment and marketing activities of Smart Center, including directing recruiters, marketers and suppliers.
- Role
- Recruitment coordinator via Hirefive
- Period
- 2 years
- Focus
- CoordinationMarketing strategyLeadership
The context
A lot came together at Smart Center: recruitment, marketing, suppliers, internal stakeholders and the collaboration with large clients. Exactly the kind of environment where things drift apart when nobody keeps the overview.
I held this role for two years from recruitment marketing agency Hirefive, where I was employed — temporarily placed at Smart Center, with my own employer behind me. From Smart Center I was also the point of contact for their clients, including DELA, a.s.r. and Van Lanschot Kempen.
The approach
The role ran from high-level strategy to day-to-day organisation. Both — and above all the connection between them.
- Directing recruiters, suppliers and internal stakeholders
- Point of contact for the clients of Smart Center, including DELA, a.s.r. and Van Lanschot Kempen
- Recruitment marketing strategy: deciding where intake should come from, and how
- Campaign content: from message to execution
- Directing marketers
- Further development and execution of campaigns
What it delivered
From high-level strategy to day-to-day organisation: everything stayed connected. Because I guarded both the strategic line and the execution, campaigns, clients and the recruitment team stayed aligned — for two years.