Services
Two ways of working together
One organisation needs extra marketing expertise for a while. Another mainly wants to generate more visibility, leads or applicants on a structural basis. Nouche Marketing does both.
Interim marketing
Experience, without the extra FTE.
Sometimes you don't need a new employee — you just need someone who immediately knows what has to happen. As an interim marketing professional, I step into your organisation for a while. I think along strategically, pick up projects independently and, where needed, direct teams, suppliers and stakeholders.
I'm available from a few hours a week up to 32 hours a week, depending on what the organisation needs. From a temporary specialist assignment to fully coordinating a marketing or recruitment marketing approach.
Interim marketing
What can you bring me in for?
Recruitment marketing
From job marketing and recruitment campaigns to employer branding, intake and conversion.
Digital marketing & branding
Campaigns, analysis and optimisation, as well as brand positioning, visibility and content. From strategy through to execution.
ATS implementation
From Recruitee to Emply, from Ubeeo to Carerix. Organisations can come to me for a full implementation of their ATS.
Project management
From first idea to execution. Keeping the overview, connecting the parties involved and making sure projects actually move forward.
Coordination & leadership
From marketing and recruitment teams to external suppliers and interim professionals.
Training & coaching
For recruiters, marketers and recruitment marketers who want to improve their knowledge, skills or results.
Not just advising. Executing too.
A strategy on paper only becomes valuable once something happens next.
That's why I combine strategy, coordination and execution. I look at the bigger picture, but I'm not afraid to dive into the campaign myself, direct a supplier, analyse results or get a team up to speed. That makes me flexible to deploy in organisations where marketing temporarily needs extra attention, structure or expertise.
Marketing subscription
Your marketing. Continuously in motion.
Not every organisation needs a full-time marketer. But every organisation that wants to grow does need marketing that gets attention.
That's why Nouche Marketing offers an ongoing marketing subscription: I make sure campaigns aren't set up once and then left alone, but reviewed, analysed and improved again every week.
€1,250per month
For 2 to 3 hours a week of continuous optimisation, A/B testing and insight.
Excluding media budget. We agree that per channel in advance, with a maximum per month.
From visibility to concrete results
Maybe you mainly want more people to see your business, or more website visitors. Or maybe the goal is more concrete: more leads, more appointments, more customers or more applicants. Depending on the goal, I deploy the right campaigns and channels.
Specialist in multi-channel marketing
The principle: we measure what happens and optimise based on data.
Included
Set-up
Connecting and setting up the channels you need is on me. I'm after a lasting collaboration, so there are no set-up costs up front.
Campaign management
Managing and optimising active campaigns.
Ongoing optimisation
Ads, audiences, budgets and results are reviewed continuously and adjusted where needed.
Data & analysis
Not just reach and clicks — above all what campaigns actually deliver.
Monthly reporting
Insight into the most important results and developments.
Contact in between
No waiting for the next report — switching gears in between when something comes up.
Strategic thinking
Spotting opportunities to deploy campaigns more smartly and effectively.
Not a standard marketing package
Your business is different from anyone else's — a hair salon has a different marketing objective than a restaurant, and an accountant needs different conversions than an employer looking for a hundred new employees. That's why I don't start with a standard list of marketing activities, but with the question: what should marketing deliver for your business? The campaigns are built around that.
Who is it for?
Nouche Marketing works for all kinds of organisations: from hair salons and restaurants to professional service providers and organisations with recruitment challenges. Whether you want to attract more local customers, generate leads structurally or find new employees: the marketing is deployed with purpose.
The difference? No marketing for marketing's sake.
Not posting, advertising or reaching as much as possible — marketing has to lead somewhere. That's why the step after the click is always part of the picture.
- Who exactly are you reaching?
- What does that person do next?
- Where do people drop off?
- What does a campaign deliver?
- And how can that be better next time?
That's where continuous optimisation makes the difference.
What subscription clients say
Three business owners who handed over their marketing for the long run.
How it works
From first conversation to a plan that fits
The start is the same for both ways of working together: first understand what's going on, then decide what's needed.
- 01
Contact
A first introduction. Short and without obligation: what characterises the organisation, what's going on and where are you stuck?
- 02
In-depth intake
Mapping out together what's going on and what's needed. Goals, audience, current situation, channels and what did and didn't work before.
- 03
Plan of action
Deciding together what the desired result is, within what timeframe, what it takes to get there and how that result will be achieved.
Next step
Curious what your organisation needs?
Tell us briefly where you're stuck. Then it quickly becomes clear whether interim marketing or a marketing subscription is the better fit.
