Toolstation
Recruitment marketing coordinated from a distance
A few hours a week coordinating recruitment marketing for Toolstation from my role at Hirefive: campaigns, alignment and intake targets.
- Role
- Recruitment marketing coordination via Hirefive
- Period
- Completed assignment
- Focus
- Recruitment marketingJob marketing
The context
Toolstation worked with recruitment marketing agency Hirefive. From my role as recruitment marketing expert I coordinated that collaboration a few hours a week — not on site at Toolstation, but from Hirefive.
Of all the assignments I did, this was the lightest in size. The question was not to step into the organisation, but to make sure campaigns and alignment kept running effortlessly and the intake targets were met.
The approach
A role at a distance, with short lines to the team that was at the controls every day.
- Coordination of the recruitment marketing activities for Toolstation
- Responsible for the team of recruitment marketers who adjusted the campaigns daily
- Making sure campaigns and alignment kept running effortlessly
- Steering on the intake targets: not reach as a goal, but the candidates who came in
What it delivered
A light but sharp role: the campaigns kept running, the alignment cost Toolstation little time and the intake targets were met.