Facilicom Groep
Recruitment marketing for a continuous intake challenge
Interim role as recruitment marketing professional at a facility services provider with more than 22,000 employees and a continuous intake demand.
- Role
- Interim recruitment marketing professional
- Period
- Completed assignment
- Focus
- Recruitment marketingJob marketingEmployer branding
The context
Facilicom Groep is a large facility services provider with more than 22,000 employees in the Netherlands and Belgium, spread across different divisions and labels. An organisation of this size has no occasional vacancy peak, but a continuous intake demand: hiring is structural, across several job families at once.
Every label brings its own complexity and hiring challenge. That calls for recruitment marketing that is not set up once, but runs alongside the organisation: reaching the right audience per label and job family, and continuing to adjust to what works.
The approach
I was responsible for recruitment marketing from an interim role. Not an advisory report from a distance, but working inside the organisation.
- Recruitment marketing and job marketing for the continuous hiring demand
- The link between the media agency and the internal organisation, with all of its labels
- Campaigns that match the audience per label and job family, instead of one generic message
- Employer branding: how the organisation presents itself as an employer
- Analysis of what campaigns actually deliver in terms of intake
What it delivered
Recruitment marketing got continuous attention within the organisation: campaigns weren't set up once and then left alone, but reviewed, adjusted and improved on a structural basis.
About working together at Facilicom Groep
Interim recruitment marketing professional · Completed assignment